Lead. Innovate. 
            Transform. Customer-Centered Design Leadership Portfolio. Jason Simpson

About


Healthcare is complicated. I focus on providing better care experiences by making it easier for everyone involved.

Designing Healthcare That Works in the Real World I lead cross-functional teams to ship measurable, human-centered healthcare products — balancing clinical rigor with real-world usability. I’ve recently transformed underperforming portals into 4.7 star experiences in 90 days, driven +60% engagement with <10% abandonment, and delivered $2M in savings by optimizing product and operations.

At Walgreens, I helped launch a 0→1 mobile experience with 5M+ downloads and a 5 star rating, shaping the platform UX to support 12B+ annual prescriptions and improving digital refill access. At Intel–GE Care Innovations, our research-driven remote-care design achieved 97% satisfaction and contributed to 26% fewer hospitalizations.

    Impact Highlights
  • 4.7 star Rating in 90 days — Patient portal relaunch
  • +60% Engagement, <10% Abandonment — Personalized journeys across web/app/SMS
  • $2M Cost Savings — Product & operations optimization
  • 5M+ Downloads, 5-star Rating — 0→1 mobile app launch
  • 12B+ Prescriptions Supported — Platform UX at national scale
  • 97% Satisfaction, 26% Fewer Hospitalizations — Remote care outcomes

    Selected Work & Roles
  • Maxor & VytlOne: Patient, Provider, & Pharmacy Services — Directed product for portal relaunch; unified web/app/SMS with AI-powered journeys; increased engagement and reduced abandonment while cutting costs.
  • Walgreens Pharmacy — Led UX for access/refill flows on a new mobile app; improved conversion and platform navigation at national scale.
  • Intel–GE Care Innovations — Led teams designing remote-care/RPM interfaces that improved satisfaction and reduced hospitalizations.

    What I'm Exploring Now
  • AI-assisted clinical workflows that reduce admin burden and speed interventions.
  • Human-factors patterns that improve refill adherence and care transitions.
  • Compliance-by-design toolkits that raise delivery speed without sacrificing safety.

Work


Case Studies

Click or tap on the links below to view project case studies.

Product Design Innovation to Simplify Digital Healthcare

Scan-to-Refill Changes the Game for Pharmacies

VytlOne
Transforming Digital Patient Engagement

Better Experiences, Value & Health Outcomes

Maxor National Pharmacy Services
Simplified Processes for a Diverse Customer Base

Simplified App for Easier Health Management

Maxor National Pharmacy Services
Walgreens Pharmacy Renewal

Reinventing Enterprise & Consumer Experiences

Walgreens
Walgreens - Rx Ready Pass

Optimizing Rx Refills Through Data & Design

Walgreens
Care Innovations Health Harmony

Healthcare Innovation Fueled by Data

Care Innovations

Additional Projects

Apple Logo

APPLE XCODE


Groundbreaking user experience for the Apple development environment.

MY ROLE: USER EXPERIENCE MANAGER – SOFTWARE PRODUCTS DIVISION

Xcode is an integrated development environment (IDE) for MacOS containing a suite of software development tools at the center of the Apple development experience for building apps for Mac, iPhone, iPad, Apple Watch, and Apple TV. I managed user experience for the Intel Software Solutions Group for a co-op project with Apple, including integrating the Intel C++ compiler into the Xcode development environment and cross-collaborating on Xcode suite features including Apple's developer documentation.

Apple Xcode Screen
Microsoft Visual Studio Screenshot

MICROSOFT VISUAL STUDIO


Seamless integration of Intel C++ Compiler into the Microsoft Visual Studio development environment.

MY ROLE: USER EXPERIENCE MANAGER – SOFTWARE PRODUCTS DIVISION

Microsoft Visual Studio is a comprehensive integrated development environment (IDE) used for developing a wide range of applications. I led the UX strategy for integrating the Intel C++ Compiler into Visual Studio. My work involved optimizing the user interface and experience for developers, ensuring seamless integration with existing Visual Studio features, and enhancing the overall developer productivity within the IDE. This collaboration allowed for a more intuitive and efficient development process, particularly for applications that require high-performance computing solutions.

Microsoft Visual Studio Screenshot
State Farm Logo

STATE FARM POCKET AGENT


Convenient mobile access to a full range of insurance and banking services.

MY ROLE: VICE PRESIDENT OF PRODUCT DESIGN

State Farm Pocket Agent provided simplified content and easy access to all insurance and banking features in one mobile app. I provided vision and led teams to implement an integrated, consistent user-centered redesign focused on improvements including quicker access to the most-used features, such as agent contact, the claims center, roadside assistance, and access to customers' auto insurance cards from their home screen with a touch. The app received Best Insurance Mobile App and Best Bank Mobile App awards and a 90% 5 star rating across the Google Play and Apple App stores.

State Farm Pocket Agent Screens
HAVI Logo

HAVI CONNECT


Delivering a better customer experience with real-time data.

MY ROLE: DIRECTOR OF USER EXPERIENCE

HAVI Connect uses the power of AI to seamlessly connect in-store teams and supply chain partners to create better customer experiences using global data analytics and solutions management for retail brands in 100+ countries, including quick-service restaurants, convenience stores, and supermarkets. I drove design-thinking to develop end-to-end product design for scalable data analytics AI and ML SaaS for real-time visibility, alerts, and solutions management.

HAVI Connect Screen
McDonald's Logo

MCDONALD’S VIRTUAL RESTAURANT


Virtual experiences with restaurant innovations.

MY ROLE: DIRECTOR OF USER EXPERIENCE

McDonald’s Virtual Restaurant showcases new innovations to allow worldwide stakeholders interactive, virtual experiences with advanced technology in the context of a virtual restaurant and provides a way to get feedback and insights from a virtual environment before the innovations are implemented. As a hands-on team leader, I provided vision for the environment, created 3D models for the Unity Platform, to develop a fully functioning restaurant — including a kitchen area with operable machines, and collaborated with development engineers to add interactivity to components in the virtual space.

HAVI Connect Screen
Intel RealSense Logo

INTEL REALSENSE


Meeting an uncharted UX challenge — varied UX requirements across multiple modalities.

MY ROLE: USER EXPERIENCE MANAGER – SOFTWARE PRODUCTS DIVISION

Intel RealSense is an augmented reality (AR) platform that uses a series of depth-sensing 3D cameras together with an easy-to-use machine perception library to simplify supporting the cameras for third-party software developers. I led a user experience team to create and make available the Software Development Kit (SDK) for the implementation of Intel RealSense in applications, including establishing UX guidelines across different SDK modalities with varied UX requirements, and helping stakeholders visualize and answer critical business questions within a non-prototype product lifecycle.

Intel RealSense Example

Speaker, Presenter & Workshop Facilitator


Using my real-world experience, I demonstrate the steps to manage product design innovation, and inspire participants to action by offering practical and effective approaches to driving better business outcomes.

My deep understanding of complex projects allows me to confidently present experience design work to stakeholders and advocate persuasively for target users in a collaborative, win-win fashion. In addition to making frequent executive presentations, I'm passionate about helping clients and delivery team members create and develop cutting-edge solutions.

Presentations & Workshops I Offer to Facilitate Design Thinking

Delivering Future Innovation Solutions

Speaking Presentation for Project Teams & Executives

During this presentation, I explain the process that I have used to successfully innovate product design to help users achieve their goals, including steps for data gathering and user experience improvement. Using inspirational guidance, I explore how to motivate teams to imagine future possibilities and teach the importance of relating project work to the higher goals of the organization.

Ways to Innovate Existing Products

Full-Day Workshop for Project Teams

Intensive workshop to set the stage for building effective innovation design into existing products and overcome user engagement issues. I start by exploring industry-leading products that represent best-in-class examples of user-centered design to establish goals. Using attendees' current projects, I lead the group to perform comparative analysis and competitive analysis to examine direct competitors' products. Participants leave with an altered view of existing products and clarity about how to innovate and grow current product lines.

Design-Thinking Workshop

Weeklong Workshops for Project Teams

These workshops are formatted to help teams think about problems from a completely different perspective—the users' perspective, and provide innovative techniques to achieve a better solution. I encourage teams to break out of the monotony of their daily jobs, and let every team member have a voice and input into the design of the product(s). This motivational process usually results in a much more innovative and well thought-out solution, and leads to a much higher degree of team cohesion and collaboration.

Design Sprints

Weeklong Process for Project Teams

I lead project teams through a 5-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed while I was working at Intel, my sprint process answers important areas of business strategy, including innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use. This team-building approach provides clear insight for potential finished products and customer reactions before making large financial commitments by compressing months of work into a single week.

CV


VytlOne

2023 - Present

Director of Digital Products

Product leader driving world-class digital strategy, product management, design, and development of data-driven solutions to increase customer engagement and build innovative solutions for complex challenges across the organization. Led team members to create innovative features that solve patient pain points and elevate customer experiences.

AesonTech

2023 - 2024

Co-Founder & Digital Product Design Consultant

Developed and delivered digital strategy, roadmaps, design, and implementation as a freelance digital product consultant for high-growth clients, aligning with company vision and business objectives to build software solutions and features. Executed digital services with seamless user-centered experiences that enhanced engagement and satisfaction.

Havi Global Solutions

2018 - 2023

Director of User Experience

Senior leader for user experience and product design, responsible for hands-on management for products, platforms, and centralized design strategy. Developed world-class design and research practice, and established guiding principles for processes, visual design systems, and design culture.

Walgreens

2017 - 2018

Principal User Experience Architect

Designed customer health experiences for digital pharmacy transformation, establishing UX guidelines and best practices. Guided product design, usability and research for consumer and enterprise-level deliverables, including a customer-facing mobile app that reduced wait times and operational costs.

Taylor Digital

2015 - 2017

Vice President of Product Design

Led the definition of comprehensive UX strategies to develop best-in-class customer solutions focused on unifying and simplifying user experiences. Working with cross-disciplinary teams, guided user-centered design activities to develop and implement app features to increase ease-of-use.

Intel Corporation

2000 - 2015

User Experience Manager

Established and managed user experience teams, and served as the "Voice of the Customer" expert for the Software Products Division. Applied user-centered design principles to innovative technical products throughout the product lifecycle, including software development for complex software platforms.

Education & Certifications

  • Bachelor of Science in Psychology / Human-Computer Interaction, University of Illinois at U-C
  • Organizational Leadership Specialization, Northwestern University — Kellogg School of Management
  • NN/g UX Certification — Leading UX at the Executive Level, Nielsen Norman Group
  • Eastern Illinois University, Master of Business Administration (MBA) Coursework
  • Certified Usability Analyst, Human Factors International | Credential ID 2008-1998
  • Human Factors in Artificial Intelligence (AI) Certification | Duke University

Contact


Let’s connect about building humane, scalable healthcare products.